Our prices, in rupees.
Nothing hidden.
What you pay us, what WhatsApp charges on top, what is not included, and what can go wrong. If the free WhatsApp Business app is enough for you, we will tell you that too.
Answer
Rs 25,000 one-off setup
Up to 2,000 conversations a month
Businesses that mainly need questions answered fast, day and night.
- AI assistant on your existing WhatsApp number
- We write it up from your real prices, timings and policies
- Replies in English, Sinhala, Tamil and Singlish
- Hands tricky chats to your staff, with the conversation so far
- You can read every chat and step in any time
- Weekly report on your WhatsApp: chats answered, after-hours share, handoffs
Book
Hotels & clinicsRs 60,000 one-off setup
Up to 4,000 conversations a month
Hotels, guesthouses and clinics that want bookings, not just answers.
- Everything in Answer
- Hotels: checks your availability, quotes rates, holds dates and sends a deposit link
- Clinics: live session board, so it can answer "has the doctor arrived?" and "what number now?"
- Booking confirmations and reminders
- Holds are confirmed by you with one tap until we connect straight to your booking system
Scale
Setup quoted after a call
Up to 8,000 conversations a month
Busy properties, groups and multi-branch businesses.
- Everything in Book
- More than one WhatsApp number or branch
- Higher monthly conversation limit
Pay for a year up front and get 25% off. WhatsApp's own message charges are billed to you separately, at cost (see below).
A free 2-week pilot. No setup fee.
How it runs. Days 1 to 2 it only drafts replies for you to approve. Then it answers after hours only. In week two it runs all day, with your staff a tap away.
What we ask in return. Permission to publish the measured results, anonymised if you prefer. Real numbers from real businesses are the only proof we use.
If you continue. Carry on within 30 days and the setup fee is waived. If it did not earn its place, you walk away and owe nothing.
Answering WhatsApp calls
+ Rs 10,000 a month
Rs 25,000 one-off setup
500 WhatsApp call minutes a month, then Rs 20 per minute
Status: In testing. Sinhala speech recognition is still the hard part, so we will only sell voice once it passes our own accuracy checks on real Sri Lankan calls.
Answering a normal phone line (not WhatsApp calls) depends on the telecom provider, so it is quoted separately.
What WhatsApp charges on top
These go on your own WhatsApp business account at cost, and we show them in your weekly report. For most businesses that mainly reply to customers, this comes to a few hundred rupees a month. Rates are Meta's Sri Lanka rates from 1 October 2026, converted at about Rs 330 to the US dollar, and Meta can change them.
What is not included
- Promotional broadcasts and marketing campaigns
- Instagram, Facebook Messenger and website chat (WhatsApp only for now)
- Taking payment inside WhatsApp. We send a secure payment link instead
- Medical advice of any kind. Clinic assistants handle bookings and logistics only
What can go wrong, and what we do about it.
It gives a wrong price or a slot you do not have
It only answers from information you give it, and passes anything it is unsure about to your staff. If we ever find an invented price or availability, we pause it and fix it before it goes back on.
It struggles with a language
We score its answers per language on your real customer messages. If a language falls below our bar, those chats go straight to your staff until it improves.
A customer wants a person
It tells them someone will reply shortly and alerts the right staff member. Your team can take over any chat at any moment.
Your number gets blocked
We only use WhatsApp's official business connection, which is allowed for automated replies. We never run it through unofficial tools on a phone.
Do the sum yourself
Take what one booking is worth to you. If a room night, a treatment or a consultation brings in Rs 15,000, the Answer plan pays for itself in any month it saves one booking that would have gone to whoever replied first.
The pilot is there so you can check that against your own numbers before paying anything.
Pricing questions
How much does the Ether Labs WhatsApp AI assistant cost?
From Rs 8,000 a month plus a one-off Rs 25,000 setup (Answer plan). The Book plan, which takes hotel and clinic bookings, is Rs 16,000 a month plus Rs 60,000 setup. Scale is Rs 30,000 a month. WhatsApp's own small message charges are billed to you separately at cost.
Is there a free trial?
Yes. We run a free 2-week pilot with no setup fee. In return we ask permission to publish the measured results, anonymised if you prefer. If you continue within 30 days, the setup fee is waived.
Why is there a setup fee?
We do the setup for you: writing the assistant up from your prices and policies, connecting your availability or schedule, and testing it on your real customer messages in each language. That usually takes one to three days of work.
What does WhatsApp charge on top?
Replies to customers are free for the first 1,000 a month, then about Rs 0.66 each. Reminders and confirmations are about Rs 0.66 each. These are billed to your own WhatsApp business account at cost, and we show them in your weekly report.
Is there a discount for paying yearly?
Yes. Paying for a year up front is 25% off the monthly price.
What happens if I go over my monthly conversation limit?
Your weekly report shows how many conversations you have used, so you will see it coming. If you are regularly close to the limit, we will suggest the plan that fits.
Want to see it answer your customers?
Send us a few of your real WhatsApp enquiries and we will show you how the assistant would reply, before you commit to anything.